Bernadette McClelland - Keynote Speaker
Sales Leader of Influence™
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12-Week Cohort · Live Application

MOMENTUM

A 12-Week Cohort for Sales Leaders Who Want Results That Hold Under Pressure.

Not because you don’t know what to do. Because under pressure, what you know… doesn’t always show up. This application is the first step toward changing that.

Apply for Your Seat
12
Weeks · Cohort
5
Leadership Dimensions
Live
Applied to Real Deals
The Program

Five Leadership Responsibilities.
One Integrated System.

Each dimension is applied to live leadership challenges inside the cohort. Nothing practiced in theory and applied later — it’s applied as it’s learned.

01
Manage Self – Authority Under Pressure
Hold your position when it matters most – so decisions don’t shift under scrutiny. Result: Your standards hold whether you’re in the room or not.
02
Motivate Others — Hold the Decision Line
Read resistance early — in buyers and your team — so deals don’t stall late. Result: Fewer late-stage surprises. Less rescue. More momentum.
03
Mentor the Team — Own the Number
Remove ambiguity. Make ownership clear, visible, and followed — not just stated. Result: Forecast variance stabilises. Execution moves without friction.
04
Mobilise the Business — Coach the Human. Coach the Deal.™
Know when to coach, when to step in — and why. Result: More time back. Team capability grows. You stop being the ceiling.
05
Multiply Your Impact — Lead With Influence
Extend your impact beyond yourself — so capability scales and credibility compounds. Result: Your influence reaches deals you don’t personally touch.
“This is not motivation. This is leadership that holds — so results do too.”
— Bernadette McClelland
Program Inclusions

What You Get
Inside MOMENTUM

Every element is designed to move results, not add noise. These are the tools leaders in $10M–$100M businesses actually need.

Inclusion 01
Revenue Predictability Diagnostic
A full assessment across all five leadership dimensions before the cohort begins. You’ll know exactly where your system holds — and where it doesn’t — before week one.
Inclusion 02
Live Deal Application Each Week
Every session applied to your real forecasts, live deals, and current leadership decisions. Not theory for later — execution now, inside the cohort.
Inclusion 03
Private Cohort Access
A closed group of mid-market sales leaders and CEOs operating at the same level. Structured peer masterminding — real deal reviews, not a chat group.
Inclusion 04
Direct Access to Bernadette
Scheduled coaching touchpoints throughout the 12 weeks, beyond the group sessions. For when a challenge is live and needs a clear perspective fast.
Inclusion 05
Decision-Led Revenue™ Playbook
The full documented framework — built to be used by your team after the cohort ends. Leadership standards that can be installed, not just referenced.
Inclusion 06
Post-Cohort 90-Day Implementation Plan
A structured plan to embed what was built across the 12 weeks. The cohort is the install — this ensures it holds after the room closes.
Investment

Your Investment
in MOMENTUM

A 12-week engagement with a defined outcome. Priced for leaders who are serious about making results predictable.

Payment Plan
$20,000
$5,000 deposit on acceptance + 3 monthly payments of $5,000
  • —Full access to all 12 cohort sessions
  • —Revenue Predictability Diagnostic
  • —Decision-Led Revenue™ Playbook
  • —Private cohort access throughout
  • —Direct access to Bernadette
  • —90-Day Post-Cohort Implementation Plan
BEST VALUE
Pay in Full
$17,500
Save $2,500 — full investment processed on acceptance
  • —Full access to all 12 cohort sessions
  • —Revenue Predictability Diagnostic
  • —Decision-Led Revenue™ Playbook
  • —Private cohort access throughout
  • —Direct access to Bernadette
  • —90-Day Post-Cohort Implementation Plan

Cohort places are limited. Applications reviewed in order of receipt. Deposit fully refundable if not accepted.

Confidential Application

Apply for
MOMENTUM

Complete the application below. Bernadette personally reviews every submission and will be in touch within 5 business days.

“Please accept this as my application to be considered for a place in MOMENTUM — the 12-week Sales Leader of Influence cohort. I understand this is a selective program and that acceptance is at Bernadette’s discretion.”

01 — Contact Information

02 — Your Business

03 — Leadership & Performance

Which of these do you recognise in your business right now?

04 — Program Fit

05 — Investment Selection

06 — Participant Agreement

MOMENTUM — Participant Agreement


By submitting this application, you agree that if Bernadette McClelland / Sales Leader of Influence™ approves your application and accepts you as a participant in the MOMENTUM cohort, this Agreement becomes a binding contract between you and the Company.


Payment Commitment. On acceptance, you authorise the Company to process your deposit or full payment as selected. If accepted, you are responsible for the full program investment regardless of attendance or completion. No refunds post-acceptance. Monthly payments must be made on schedule. Deposits are fully refundable if not accepted.


Conduct & Participation. The Company may terminate participation without refund if a participant becomes disruptive, fails to uphold program standards, or impairs other cohort members' experience.


Confidentiality. You agree to respect the confidential business information shared by fellow participants. All Company materials are proprietary intellectual property and may not be reproduced or distributed without written permission.


No Guarantee of Results. Individual results depend on your commitment, background, and application of the work. Participation does not guarantee any specific business outcome.


Professional Advice. Program content does not constitute legal, financial, or accounting advice. Refer all such matters to qualified professionals.