The Sales Leader Of Influence
Where Leadership Under Pressure Becomes Predictable Revenue!
The operating system that prevents forecast variance, margin erosion, and leadership dependency.
Not coaching. Not training.
Leadership infrastructure you can actually run.
THE NEW SALES LEADERSHIP PARADIGM
Reduce revenue risk by sharpening decisions, execution and influence under pressure and through disruption.
The 3 Core Capabilities
Authority Under Pressure (Positioning) – forecast reliability when the Board is watching
Decision Psychology (Presence) – reading and calibrating resistance before deals stall
Commercial Execution (Precision + Profitability + Prominence) – leadership that scales without you being the hero
If you’re leading a sales organisation today, you already know how to sell.
What’s changed is what leadership is now responsible for.
Deals stall later.
Decisions slow down.
Forecasts feel less reliable – even when activity is high.
This isn’t a motivation problem and it’s not a capability gap.
It’s a leadership execution problem under pressure.
The Sales Leader of Influence™ exists to help leaders:
take accountability earlier
make decisions that stick
make ownership clear so opportunities don’t fall through the cracks
stop stepping in late to fix avoidable issues – or not stepping in at all!
reduce revenue risk before it shows up in the numbers, or in front of the Board
If any of that resonates, it’s because you’ve already felt the ramifications.
These Patterns Are Costing You
Leaders we work with often discover hidden costs when we measure:
- Forecast unreliability (The Board can’t plan, strategic initiatives stall)
- Panic discounting (3-8% margin erosion in the final 2 weeks)
- Reactive intervention (8-12 hours/week of executive capacity consumed)
- Unnecessary late-stage escalations (deals stall internally before they reach buyers)
These costs are measurable. Most leaders just haven’t quantified them yet.
Take the Revenue Risk Diagnostic (5 min) to see what these patterns might be costing your organization.
Traditional Sales Leadership vs The Sales Leader of Influence Method™
Old Model:
Activity → Pressure → Control
New Model:
Influence → Precision → Profitability
The Sales Leader of Influence Method™ exists because what used to work is no longer enough under today’s pressure.
It equips leaders to shape behaviour, move decisions, and scale results – without having to carry the load themselves.
THE SALES LEADER OF INFLUENCE METHOD™
The Sales Leader of Influence Method™ combines leadership psychology, intervention discipline, and commercial thinking in one operating system for experienced sales leaders ready for a higher standard and deeper level of leadership.
It builds leaders who can:
stay grounded when pressure rises
be more decisive, before deals stall
develop people without doing all the work themselves
protect revenue through leadership, not by being the hero.
Leadership becomes predictable when three things work together:
1. How leaders show up under pressure
They influence behaviour, handle resistance, and make decisions without creating drama.
2. How leadership responsibility is structured
Roles, ownership, and expectations are clear so work doesn’t fall through the cracks or escalate late in the game.
3. How results are produced and sustained
Performance becomes repeatable, not dependent on effort, personality, or needing to be rescued.
When these are aligned:
teams self-correct
deals stop stalling internally
forecasts stabilise
leaders stop doing everything themselves
Why this exists
Because revenue volatility is no longer a sales problem.
It’s a leadership execution problem under pressure.
EXECUTIVE ENTRY POINTS INTO THE METHOD
Start With The Diagnostic- Identify Your Highest Risk Area
ASSESS YOUR REVENUE PREDICTABILITY
Revenue Predictability (5 minutes)
Identifies which of the 5 leadership dimensions needs attention: Positioning, Presence, Precision, Profitability, Prominence.
Fix Specific Leadership Gaps
1. FIX POSITIONING
(Authority Under Pressure)
Authority Under Pressure
Authority Under Pressure™ is a leadership framework that prevents forecast variance and margin erosion by installing decision consistency that holds when boards are watching, quarters are closing, and scrutiny is highest.
Using The 6 Protective Patterns, The Primary Question, and The Gap Framework, leaders learn to recognize and deliberately disrupt the automatic behaviors (Closer, Hero, Firefighter, Fixer, Pleaser, Protector) that cause authority to collapse under pressure – before those patterns erode pricing integrity, forecast credibility, or team capability.
Ideal for: CROs, VP Sales, and Sales Leaders accountable for forecast reliability, pricing integrity, and decision consistency when pressure rises.
This system forms the Authority Foundation of The Sales Leader of Influence™ Method.
2. FIX PRESENCE
(Decision Psychology Mastery)
Decision Psychology Mastery
Decision Psychology Mastery™ is a diagnostic framework for sales leaders that prevents late-stage deal slippage by reading buyer psychology early – before resistance becomes crisis, before deals stall internally, and before objections surprise you in Week 12.
Using The Human Psychology Map™, The 13 Decision Filters, and The 3-Question BPP Method, leaders develop the capability to diagnose psychological resistance accurately and adapt their approach before deals stall – reducing late-stage escalations and accelerating pipeline velocity.
Ideal for: Sales Leaders, VP Sales, and CROs accountable for pipeline velocity, deal progression, and coaching teams to read and respond to buyer psychology.
This system forms the Diagnostic Intelligence Engine of The Sales Leader of Influence™ Method.
3. FIX PRECISION
(Revenue & Role Clarity)
Role and Revenue Architecture™
The Role and Revenue Architecture™ defines role responsibility, revenue ownership, and pipeline clarity so sales teams move faster, prevent execution gaps, and deliver consistent commercial outcomes.
By creating alignment across roles, functions, and decision points, it improves forecast accuracy and revenue predictability.
Ideal for: CROs, VP Sales, and CEOs accountable for role clarity, pipeline integrity, forecast reliability, and revenue ownership.
This system forms the Clarity & Precision Engine of The Sales Leader of Influence™ Method.
4. FIX PROFITABILITY (Leadership Intervention)
Coaching As A Leadership Discipline™
Coaching As A Leadership Discipline™ reframes coaching from an ad-hoc activity into a repeatable leadership standard embedded within the sales organisation.
Using proprietary frameworks such as R.E.W.I.R.E. and the Q4 Quadrant, leaders replace reactive firefighting with early diagnosis and decisive intervention, advancing deals through clarity rather than pressure.
Ideal for: VP Sales and Sales Leaders accountable for shifting behaviour and execution – not just managing outcomes.
This system forms the Intervention Discipline Engine of The Sales Leader of Influence™ Method.
5. FIX PROMINENCE (Executive Influence)
Executive Influence System
The Executive Influence System™ transforms invisible expertise into market authority by installing the frameworks, stories, and positioning infrastructure that differentiate leaders from competent operators in their market.
Using Authority Architecture, The 3-Story Portfolio (Origin, Client Success, Vision), and Framework Creation (Progression, Tension, Integration models), leaders build the thought leadership positioning that attracts top talent, commands premium compensation, and creates board-level influence.
Ideal for: Sales Leaders, CROs, and Commercial Executives ready to position as market authorities, influence boards strategically, and attract top-tier talent.
This system forms the Market Authority Engine of The Sales Leader of Influence™ Method.
Ready For Complete Transformation?
FULL SYSTEM INTEGRATION (All 5 Dimensions)
The Intensive
The Intensive is a 12-week, system-level integration for sales leaders who have outgrown surface tactics and need the full Sales Leader of Influence Method™ embedded across all 5 dimensions: Positioning, Presence, Precision, Profitability, Prominence.
Participants install the complete operating system—not piecemeal fixes—so leadership capability sticks, scales, and becomes the new standard.
Ideal for: Sales leaders and commercial executives accountable for revenue reliability, decision quality, and sustained influence—not just a short-term performance fix.
This is full-system integration across all capabilities of The Sales Leader of Influence™ Method.
For Sales Teams
For Commercial Teams Facing Complex Buyers
Selling to Decision Makers™
Selling to Decision Makers™ is a leadership and sales framework that replaces bottom-up selling with top-down, commercially led conversations that accelerate decision-making and deal progression.
Using StorySelling™ and the AI-Powered Market Validation Framework™, sales leaders equip their teams to engage senior decision-makers with clarity, relevance, and commercial confidence – reducing time to value and increasing deal quality.
Ideal for: Senior sales leaders and enterprise teams seeking consistent access, influence, and credibility at executive decision-maker level.
This system acts as the Execution Intensifier within The Sales Leader of Influence™ Method.
Stay Connected
The Sales Leader of Influence SHOW
The Sales Leader of Influence SHOW™ is a weekly leadership briefing for commercial leaders navigating uncertainty, complexity, and execution pressure.
Each episode sharpens how leaders think, decide, and influence—prioritising precision over volume and conversations that move both people and pipeline.
Ideal for: Senior sales leaders, CEOs, and commercial decision-makers seeking clearer thinking and stronger leadership conversations.
[Watch on YouTube]
[Listen on Spotify]
What Happens When Leadership Discipline Is Embedded
Architect of The SLI Method™ ~ Bernadette McClelland
Global Keynote Speaker | Creator of Deliberate Disruption™ and Architect f The Sales Leader Of Influence Method™
20+ years in commercial sales leadership
Former Tony Robbins Master Coach (APAC)
Mentor to Harvard MBA students and executives worldwide
Recognised by the U.S. Government as Top 1% of Global Sales Leaders
Mentor to the incarcerated in Colorado’s State Penitentiaries
Proven record coaching leaders from burnout to Board roles, pipeline chaos to forecast precision, and under-acknowledgment to executive influence
This isn’t just theory.
This system is designed to be installed, adopted, and scaled inside sales-led organisations.