The Sales Leader Of Influence™
Where Leadership In Tough Times Becomes Predictable Revenue!
The operating system that prevents forecast variance, margin loss, and leadership dependency.
THE NEW SALES LEADERSHIP PARADIGM
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Why Revenue Becomes Unreliable Long Before The Number Is Missed
Unclear Ownership → Authority is often assumed due to job title, not necessarily embodied. This leads to implied expectations and role ambiguity
Leadership As A Safety Net → Intervention happens too late, without due process, a lack of accountability and leadership dependency
Delayed Decisions → Performance depends on the impact of a leaders decision making patterns (or lack of), their team’s and the impact both have on the buyer’s decision.
Most revenue problems aren’t strategy problems.
They’re infrastructure problems – created by how authority, intervention, and judgment are handled under pressure.
If you lead a sales team today you already know how to sell and you know how to lead, but…
THE SALES LEADER OF INFLUENCE METHOD™
When revenue becomes unreliable, it’s not because leaders aren’t capable. They are. Under pressure, it is proven many top performing sales leaders operate in the wrong role at the wrong moment, as shown in the model below.
The Sales Leader of Influence™ Model identifies the five roles senior Sales Leaders already play. Each role produces a distinct commercial outcome.
Pressure pushes leaders down the model. Discipline allows them to operate across the model. If the base is unstable, everything above it becomes fragile.
So what does leadership actually need to look like to sustain this?
The Sales Leader of Influence™is a platform for senior sales leaders to incorporate identity and strategy to be more decisive, hold their presence, and execute before volatility shows up in the numbers. It allows me to work with leaders who can:
stay grounded when pressure rises
be more decisive before deals stall
- identify decision resistance from buyers and sales teams earlier so deals aren’t delayed
protect revenue through stronger leadership, not by falling back to micro-managing or MIA.
Leadership becomes predictable when three things work together:
1. How leaders show up under pressure
They influence behaviour, handle resistance, and make decisions without creating drama.
2. How leadership responsibility is structured
Roles, ownership, and expectations are clear so work doesn’t fall through the cracks or escalate late in the game.
3. How results are produced and sustained
Performance becomes repeatable, not dependent on effort, personality, or needing to be rescued.
When these are aligned:
teams self-correct
deals stop stalling internally
forecasts stabilize
leaders stop doing everything themselvesis
ENTRY POINTS INTO THE PLATFORM
1. START WITH A DIAGNOSTIC - IDENTIFY ANY RISKS
ASSESS YOUR REVENUE PREDICTABILITY
Revenue Predictability (5 minutes)
Identifies which of the 5 leadership dimensions needs attention: Positioning, Presence, Precision, Profitability, Prominence.
2. RUN INDIVIDUAL LEADERSHIP WORKSHOPS
1. POSITIONING
(Authority Under Pressure)
Authority Under Pressure
Authority Under Pressure prevents forecast variance and margin erosion by focussing on decision consistency that holds you in good stead for when the Board is watching, quarters are closing, and scrutiny is at its highest.
Leaders learn to recognize and deliberately disrupt their automatic behaviours that cause them to trade their authority when they are under pressure – before those patterns erode pricing integrity, forecast credibility, or team capability.
Ideal for: CROs, VP Sales, and Sales Leaders accountable for forecast reliability, pricing integrity, and decision consistency when pressure rises.
2. PRESENCE
(B2B Decision Psychology)
B2B Decision Psychology
B2B Decision Psychology prevents late-stage deal loss by reading buyer and sales team psychology early – before resistance causes deals to stall internally, and before objections surprise you. It means you can reduce late-stage escalations and accelerate pipeline velocity.
Ideal for: Sales Leaders, VP Sales, and CROs accountable for pipeline velocity, deal progression, and coaching teams
3. PRECISION
(Revenue & Role Clarity)
Role and Revenue Architecture™
The Role and Revenue Architecture™ defines role responsibility, revenue ownership, and pipeline clarity so sales teams move faster, prevent execution gaps, and deliver consistent commercial outcomes.
By creating alignment across roles, functions, and decision points, it improves forecast accuracy and revenue predictability.
Ideal for: CROs, VP Sales, and CEOs accountable for role clarity, pipeline integrity, forecast reliability, and revenue ownership.
4. PROFITABILITY (Coaching As A Strategic Discipline)
Coaching As A Strategic Discipline
Coaching As A Strategic Discipline reframes coaching from an ad-hoc activity into a repeatable and strategic leadership standard embedded within the sales organisation.
Leaders replace reactive firefighting with an intentional early diagnosis and decisive practice of intervention, advancing deals through clarity rather than pressure.
Ideal for: VP Sales and Sales Leaders accountable for shifting behaviour and execution – not just managing outcomes.
5. PROMINENCE
(Executive Influence)
Executive Influence
Executive Influence transforms invisible expertise into market authority by installing the stories, speaking and strategic codifying of IP into a positioning infrastructure that differentiates leaders from the competition – within a company and without.
Leaders build their thought leadership and/or playbooks to attract top talent, command premium compensation, commercial assets and create board-level influence.
Ideal for: Sales Leaders, CROs, and Commercial Executives ready to position themselves, influence their market or market their influence.
3. ENROL A FULL LEADERSHIP COHORT
FULL IMMERSION (The Complete System)
The Intensive
The Intensive is a 12-week, system-level integration for sales leaders who have outgrown surface tactics and want the full Sales Leader of Influence Method™ embedded across all 5 dimensions: Positioning, Presence, Precision, Profitability, Prominence.
Participants embed the complete operating system – not piecemeal fixes – so leadership capability sticks, scales, and becomes their new standard of leadership.
Ideal for: Sales leaders and commercial executives accountable for revenue reliability, decision quality, and sustained influence – not just a short-term performance fix.
This is full-system integration across all capabilities of The Sales Leader of Influence™ Method.
4. UPSKILL YOUR SALES TEAM
For Commercial Teams Facing Complex Buyers
Selling to Decision Makers™
Selling to Decision Makers™ is a leadership and sales framework that replaces bottom-up selling with top-down, commercially led conversations that accelerate decision-making and deal progression.
Leaning heavily into qualification and quantification, sales leaders equip their teams to engage senior decision-makers with clarity, relevance, and commercial confidence – reducing time to value and increasing deal quality.
Ideal for: Senior sales leaders and enterprise teams seeking consistent access, influence, and credibility at executive decision-maker level.
This system acts as the Execution Intensifier within The Sales Leader of Influence™ Method.
DON'T TAKE MY WORD FOR IT!
Creator of The SLI Method™ ~ Bernadette McClelland
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This isn’t just theory.
This system is designed to be implemented, adopted, and scaled inside sales-led organisations with senior sales leadership who care about their own roles, their team’s outcomes and their clients’ results.
As CEO of Sales Leaders Global LLC, I work with leaders in those moments where pressure builds and impacts behaviour and outcomes – when decisions get heavier, the room feels smaller, results suffer and it can feel very isolated at the top.
This is why this layered method exists… to help senior sales leaders trust their judgment, show up in a state of certainty and conviction, and install a leadership infrastructure that makes results repeatable and enjoyable to achieve.
20+ years in commercial sales leadership
Former Tony Robbins Master Coach (APAC)
Mentor to Harvard MBA students and executives worldwide
- Vistage and CEO Institute Speaker
Recognised by the U.S. Government as Top 1% of Global Sales Leaders
Mentor to the incarcerated in Colorado’s State Penitentiaries
Proven record coaching leaders from burnout to board roles, pipeline chaos to forecast precision, and under-acknowledgment to executive influence.