Bernadette McClelland
Sales Leader of Influence™
Decision-Led Revenue™

Your Revenue Is Only as Reliable as the Decisions Behind It.

When revenue becomes unpredictable, most leaders look at the pipeline.
The real answer is almost always upstream – in how decisions get made and owned under pressure.

I work with leadership teams to secure that – one decision at a time. Revenue you can rely on.

20+
Years Experience
Global
CEOs - Sales Leaders
Clients Include
Manufacturing, Engineering, Packaging, Furniture, Irrigation, Chemicals, Tech
bernadette mcclelland, - ceo - sales leaders global llc
Who This Is For

If You're Responsible for Revenue, This Is For You.

CEO / Founder

If you're still the one closing the big deals

Revenue is inconsistent and you can’t quite pin down why. You need a system – not another sales hire or another strategy day.

VP Sales / CRO

You want your leaders leading - not rescuing

You need your frontline managers making better decisions, holding accountability, and protecting the forecast without you stepping in.

Sales Leader

You know how to sell. Now you need to lead.

The skills that made you a great rep don’t automatically transfer to leading a team. This closes that gap – deliberately and permanently.

The Core Idea

Revenue Problems Start in Leadership Behaviour.

Not in the pipeline. Not in the product. Not in the market.

When leaders drop into doing, fixing, and rescuing under pressure – teams stop owning outcomes, deals stall internally, and forecasts become guesswork.

I call this Decision-Led Revenue™ – we stabilise revenue by fixing where decisions break down inside leaders and inside deals. Built on the Sales Leader of Influence™ system.

“My role is not to make leadership more complex. It’s to make it more steady and grounded - so decisions don’t get delayed, accountability doesn’t feel personal, and the business doesn’t depend on one or two people carrying everything alone.”
— Bernadette McClelland
How We Work Together

Four Ways to Bring Bernadette Into Your Business

Most people start where the pressure is showing up. Every path leads to the same outcome – revenue that stays predictable.

01

The Revenue Diagnostic

A 5-minute assessment that identifies where leadership decisions are creating revenue risk right now. The clearest starting point before anything else.

02

Leadership Workshops

Targeted sessions across any of the 5 capabilities of the Sales Leader of Influence™ system. Designed for sales leaders, VPs, and CROs ready to go deeper.

03

Sales Team Workshops

For sales teams facing complex buyers. Replaces bottom-up selling with top-down, business conversations accelerating decisions and improving deal quality.

04

Sales Leader of Influence MOMENTUM

A 12-week cohort for leaders wanting the full Sales Leader of Influence™ Operating System – not a piecemeal fix, integrated across all 5 dimensions.

Author · Speaker · Sales Leader of Influence™
About Bernadette

I Know What's at Stake Because I've Lived It.

Before this work, I owned a business. When serious illness hit, it didn’t survive. I learned – very quickly – what it feels like when responsibility is personal, decisions are heavy, and there’s no corporate safety net.

That experience shapes everything I do. I work mostly with owner-led and privately owned businesses, where decisions don’t just affect the business –  they affect people.

Along the way I’ve coached CEOs and senior leaders globally, served as a former Tony Robbins Master Coach across APAC and currently mentor Harvard MBA students. I also mentor incarcerated individuals – work reinforcing that leadership behaviour matters most when circumstances are hardest.

“Leadership that holds up under pressure - so revenue stays predictable.”

Former Tony Robbins Master Coach (APAC)Harvard MBA MentorGlobal SpeakerAuthorPodcast Host

Results

What Leaders Say After Working with Bernadette

From CEOs to CROs – across industries, company sizes, and continents.

“We saw lead generating opportunities increase from an average of 50 to over 200 senior leaders. The frameworks gave us a clearer commercial narrative applied directly to an international approach.”
Jeff Naylor
CEO, SIRF Roundtables ANZ
“The greatest benefit was the clarity it gave us as a leadership team - how to train new salespeople, set expectations, and hold performance standards consistently. The system removed ambiguity and improved execution from onboarding onward.”
Sam Rowse
CEO, Machship
“Bernadette’s work strengthened our leadership framework and improved alignment toward shared commercial goals. It had a direct impact on how decisions were made and executed across the organisation.”
Tina Economou
Chief Sales & Marketing Officer, Ricoh ANZ
Let's Talk

Ready to Make Revenue Predictable Again?

If your revenue feels harder to predict than it should – let’s have a conversation. No pitch. No pressure. Just clarity on where the real problem is.