● Every Wednesday · 5:00pm ET
Where Revenue Leaders Come to Think, Decide, and Lead.
Not sales motivation. Not generic leadership content.
A show for CEOs, CROs, and senior sales leaders who want to close the gap between what they say – and what actually happens in the business.
“When conditions change, people don’t follow energy or titles. They follow clarity, standards, and decisions they can trust.”
Where Decisions, Conversations, and Revenue Collide.
Hosted by Bernadette McClelland – global keynote speaker and creator of the Sales Leader of Influence Operating System™ – this is where in-the-field leaders, not sales gurus, have peer-to-peer conversations shaped by real-world influence.
Sales motivation – pumped-up content that doesn’t survive Monday morning
Generic leadership frameworks – theory without commercial application
People who talk about selling but don’t lead revenue teams
How Leaders Think and Decide.
Every episode is built around decisions that change outcomes – not just ideas that sound good.
Short. Commercial. Uncomfortable at Times.
Built for the realities leaders face now – not yesterday’s playbook.
Language and models you can use immediately in the conversations that matter.
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1:1 coaching conversations
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Executive and board conversations
How leaders influence deals — not just manage them
Why forecasts aren’t accurate and what to do about it
The conversations most leaders avoid – and why they matter
How decisions shape revenue outcomes in tough times
Coaching skills to transform not just transact
Recent & Upcoming Episodes of The Influence Gap
A global line-up of leaders in their field – not sales gurus. Peer-to-peer conversations shaped by real commercial pressure.
What Is A Sales Leader of Influence - And Are You One?
Solo: Bernadette McClelland
BECOMING:IDENTITY: INFLUENCE
We Are So Much More Than A Title
Solo: Bernadette McClelland
Authority · Pressure Leadership: IDENTITY
NOTE: This Is NOT Another Sales Podcast
Solo: Bernadette McClelland
BECOMINg: IDENTITY: COURAGE
If You Lead Where Decisions Make or Break.
You carry the revenue number for the business and it's personal
You need decision clarity and leadership standards that don’t depend on you doing everything yourself.
You're accountable for people, pipeline, and performance
Navigating AI, uncertainty, and rising scrutiny – you want sharper judgment, not more frameworks.
You lead in markets where execution matters
Where margin for error is lower and decisions take longer. You want to refine how you think and lead – not losing your soul to the role.
Reach the Leaders Who Own the Revenue Number.
Direct access to CEOs, CROs, and revenue leaders.
Not brand awareness.
Positioning inside the conversations that shape decisions.
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Credible positioning with decision-makers
Your brand associated with the conversations revenue leaders are having – not interrupting them. Category authority, not just exposure.
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Platform, reach, and commercial credibility
Guests benefit from the sponsor’s network and audience. The sponsor’s support elevates every conversation on the SHOW.
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Better conversations, sharper content
Sponsorship funds higher-quality guests, better production, and more commercially relevant content. The audience wins every time.
Apply to Join the 2026 Line-Up.
We’re looking for in-the-field leaders – not polished speakers or thought leaders who’ve never carried a number.
If you have a message and have something real to say about how decisions, influence, and leadership intersect – we want to hear from you.
Guest spots for 2026 are limited. Applications reviewed on a rolling basis.
Currently in a revenue leadership role (CEO, CRO, VP Sales)
Lead in a complex B2B or mid-market environment
Have a real story – not a polished pitch
Willing to speak to the hard parts, not just the wins
Guest Application - 2026
Takes about 3 minutes. We’ll review and be in touch within the next business day.
The SHOW Sharpens Influence. The Sales Leader of Influence Method™ Installs It.
The SHOW is where you hear the ideas. These are where you put them to work.
Start Here
The Revenue
Diagnostic
5 minutes to identify which of the 5 leadership capabilities needs attention – and where revenue risk is hiding in your sales team now.
The Book
Sales Leader of
Influence™
The frameworks behind the SHOW, in full. A practical guide to leading decisions, people, and revenue under pressure.
MOMENTUM
12-Week Cohort
Program
The complete Sales Leader of Influence™ Operating System, embedded across all 5 dimensions with a cohort of peers.
Flagship
Fractional Sales
Leadership
Bernadette embedded in your business as your senior sales leader. Strategy, accountability, and culture change — at fractional cost.
If You Lead Where Decisions Make or Break - This Is For You.
Watch The Influence Gap every Wednesday at 5:00pm ET – or catch every episode on demand. Subscribe so you never miss a conversation that matters.