● Live Every Wednesday · 5:00pm ET
Where Revenue Leaders Come to Think, Decide, and Lead.
Not sales motivation. Not generic leadership content.
A show for CEOs, CROs, and senior sales leaders who lead where decisions carry real weight.
“When conditions change, people don’t follow energy or titles. They follow clarity, standards, and decisions they can trust.”
Available on: YouTube · LinkedIn Live · Apple Podcasts · Spotify
At the Intersection of Decision, Pressure, and Human Judgment.
The Sales Leader of Influence SHOW sits at the intersection of commercial decision-making, leadership standards under pressure, and human judgment when stakes are high.
Hosted by Bernadette McClelland – global keynote speaker and creator of the Sales Leader of Influence Operating System™ – this is where in-the-field leaders, not sales gurus, have peer-to-peer conversations shaped by real-world commercial pressure.
Cultural, economic, financial, and organisational. Because that’s the world your revenue actually lives in.
Sales motivation – pumped-up content that doesn’t survive Monday morning
Generic leadership frameworks – theory without commercial application
Sales gurus – people who talk about selling but don’t lead revenue teams
Diluted judgment – content softened to offend nobody and challenge nothing
In-the-field leaders sharing what actually happens when revenue is on the line
From Activity to Decision Impact.
Every episode is built to shift how you think, decide, and act – not just what you know.
Short, Commercially Grounded Episodes.
Focused on the realities sales leaders face today – not yesterday’s playbook. Language, models, and frameworks you can use immediately in the conversations that matter most.
📊
Pipeline reviews
👤
1:1 coaching conversations
🏛️
Executive and board conversations
Sales leadership decision-making under pressure
Forecast reliability and pipeline governance
Leadership standards when execution is fragile
Revenue execution in complex, uncertain markets
Closing the gap between intent and commercial outcome
Coaching the human and the deal – simultaneously
Recent & Upcoming Episodes
A global line-up of in-the-field sales leaders – not gurus. Peer-to-peer conversations shaped by real commercial pressure.
Why Deal Coaching Isn't Enough Anymore And What Leadership Can Do
Solo: Bernadette McClelland
DEAL COACHING
Authority Under Pressure: How Senior Leaders Stop Trading Credibility for Compliance
Guest: [Name, Title, Company]
Authority · Pressure Leadership
Deliberate Disruption™ — Choosing When to Intervene Before the Deal Dies Internally
Solo: Bernadette McClelland
Deliberate Disruption™ · Pipeline
If You Lead Where Decisions Have Weight.
You carry the revenue number for the business and it's personal
You need decision clarity and leadership standards that don’t depend on you doing everything yourself.
You're accountable for people, pipeline, and performance
Navigating AI, uncertainty, and rising scrutiny – and you want sharper judgment, not more frameworks.
You lead in markets where execution matters
Where tolerance for error is lower and decisions take longer. You want to refine how you think and lead – without losing your soul to the role.
Reach the Leaders Who Own the Revenue Number.
The Sales Leader of Influence SHOW gives sponsors direct access to an audience of CEOs, CROs, and senior sales leaders – the decision-makers who buy enterprise tools, advisory services, and commercial solutions.
This isn’t brand awareness. It’s precision positioning – your brand, embedded in the conversations your buyers are already having about revenue, leadership, and commercial decisions.
🏢
Credible positioning with decision-makers
Your brand associated with the conversations revenue leaders are having – not interrupting them. Category authority, not just exposure.
🎙️
Platform, reach, and commercial credibility
Guests benefit from the sponsor’s network and audience. The sponsor’s support elevates every conversation on the SHOW.
👥
Better conversations, sharper content
Sponsorship funds higher-quality guests, better production, and more commercially relevant content. The audience wins every time.
Apply to Join the 2026 Line-Up.
We’re looking for in-the-field leaders – not polished speakers or thought leaders who’ve never carried a number.
If you lead revenue in a complex environment and have something real to say about how decisions, pressure, and leadership intersect — we want to hear from you.
Guest spots for 2026 are limited. Applications reviewed on a rolling basis.
Currently in a revenue leadership role (CEO, CRO, VP Sales)
Lead in a complex B2B or mid-market environment
Have a real story – not a polished pitch
Willing to speak to the hard parts, not just the wins
Guest Application — 2026
Takes about 3 minutes. We’ll review and be in touch within 5 business days.
The SHOW Sharpens Judgment. The Method Installs It.
The SHOW is where you hear the ideas. These are where you put them to work.
Start Here
The Revenue
Diagnostic
5 minutes to identify which of the 5 leadership capabilities needs attention – and where revenue risk is hiding in your sales team now.
The Book
Sales Leader of
Influence™
The frameworks behind the SHOW, in full. A practical guide to leading decisions, people, and revenue under pressure.
MOMENTUM
12-Week Cohort
Program
The complete Sales Leader of Influence™ Operating System, embedded across all 5 dimensions with a cohort of peers.
Flagship
Fractional Sales
Leadership
Bernadette embedded in your business as your senior sales leader. Strategy, accountability, and culture change — at fractional cost.
Without Losing The Human Spirit. Without Diluting Your Strategy. Without Outsourcing Your Judgment.
Watch live every Wednesday at 5:00pm ET – or catch every episode on demand. Subscribe so you never miss a conversation that matters.