Step into the next level of sales leadership with a clear identity, cohesive strategy, and the commercial confidence to influence beyond the pipeline.
The Quiet Truth High Performing Sales Leaders Aren’t Saying Out Loud:
Maybe you’re motivating your team – but not fully mobilising them.
Maybe you’re managing outcomes – but not feeling motivated yourself.
Maybe you’ve hit every target – but you’re wanting to have more influence.
Or maybe… you’ve outgrown the rah-rah leadership content and just need someone in your corner — who gets it.
If any of that resonates?
Then please keep reading.
You Don't Need More Tips or Theory or Information
You Need Your Own Operating System.
Because what got you here…
won’t get you to the clarity, traction, and presence you know you’re capable of.
As the saying goes:
You can’t read the label from inside the jar.
And yet – most sales leaders are promoted based on performance, not leadership preparedness.
They’re never trained for the human work of leadership.
The result?
Coaching in hindsight -not in real time.
Missed opportunities. Or worse – missed people.
Over-relying on instinct instead of structure – and leaving money on the table.
High performers carrying too much, while underperformers coast.
Hope-based forecasts and an executive team losing patience.
And your own inner voice wondering:
“Is this it? Is it me? Am I losing relevance?
That’s Where the Sales Leader of Influence (SLI) Model Comes In.
A practical, powerful reset for how you lead, coach, scale, and show up.
The 5-Level System with 9 Strategic and Energetic Shifts
Step 1 – They reconnected with the leader they’d already become
No more leadership-by-default. We mapped their Hero’s Journey and rebuilt their sense of grounded conviction. They remembered what they brought to the table – and who they were here to become.
Step 2 – They began leading from belief, not burnout!
No more over-functioning. No more proving. Their energy changed first – then their presence did. Teams felt it. Execs noticed. Their calendars finally reflected their highest value.
Step 3 – They rebuilt trust with their team from the inside out
We coached them through the human patterns behind disengagement. Avoidance, attachment, fear of failure. They began leading the person, not just the performer.
Step 4 – We installed the Revenue & Role Clarity™ System
These leaders stopped putting our fires and started directing momentum. Forecasts became credible. Revenue rhythm returned. Accountability was no longer a guessing game.
Step 5 – They activated true cross-functional leadership
Sales. Marketing. Ops. Finance. Everyone aligned to one revenue truth. Silos fell. Communication sharpened. And the CEO finally felt like the system was working.
Step 6 – They coached their teams like a mobiliser, not just a manager, motivator or even mentor…
We built belief-led performers with CoachSella™. They used R.E.W.I.R.E.™ and the Q4 Coaching System™ to coach internal resistance, beliefs, behaviour, and business outcomes.
Step 7 – They replaced leadership distractions with a predictable cadence and congruent energy
Cadence became clear. 1:1s became strategic. Reps came prepared. Performance became predictable, not panic-driven.
Step 8 – They codified her leadership voice into their own methodology for internal, external or industry purposes.
Their frameworks. Their story. Their language. We turned their intuition, tacit knowledge and expertise into wisdom and commercial assets. Now others could follow. Their value was no longer invisible.
Step 9 – They opened to new influence, income, and impact.
They stepped into thought leadership, team growth, and legacy building – from a place of energetic congruence. They became the multiplier, not the manager.
The Levels of the Sales Leader of Influence
Metrics → Manager: The Outcome: Lead yourself first, not just the numbers. How: Leveraging AI, bring your gifts, wisdom, lived experiences and infinite value to the table.
Manager → Motivator: The Outcome: Step out of the control state and into connection. How: The CARES Framework for alignment, psychological safety and culture.
Motivator → Mentor: Outcome: Create process and results. How: Revenue and Role Clarity Systems
Mentor → Mobilizer: Outcome: Coach beliefs, behaviour and business outcomes How: The CoachSella Experience that also enables your team to coach their buyers not just sell to them.
Mobilizer → Multiplier Outcome: Turn your new methods into your own scalable system. How: Leverage the StorySeller Thought Leadership Frameworks.
Multiplier → Market Voice Outcome: Become an industry authority. How: Personal brand assets, Codification of IP, Sales Meetings-in-a-Box.
What Makes This Approach So Unique
You’ll learn online – because that’s where the assets live.
But you’ll transform live – in person, in real-time, with me.
Inside this 16-week experience, you’ll get:
Immediate access to the Sales Leadership Academy curriculum – a transformational journey through Being, Doing, and Becoming. This is not a traditional education program. It’s a leadership adventure designed to shift how you lead – and who you are while leading.
Proven frameworks for revenue clarity, role design, coaching conversations, psychological safety, storytelling, and strategic pipeline growth.
Bi-weekly mastermind intensives where we coach, shift, implement, and integrate – together.
You’ll learn the system on your time.
You’ll become the leader – in real time.
No fluff. No outdated sales scripts or recycled leadership platitudes. Just modern, clear frameworks drawn from real-world experience, coaching psychology, revenue science, and bold leadership practice.
And what makes this experience different?
You’ll walk away with your own codified framework – your intellectual property and leadership identity turned into a leadership asset.
A story. A system. A philosophy.
It’s a toolkit you can use to:
- Earn that next promotion or bigger team
- Show up with influence inside your org
- Launch thought leadership or external consulting
We don’t just help you lead better – we help you leave with something that proves it.
Conditions apply.
This Isn't About What You Get - This is Who You Become
✔ A sales leader who coaches both the human and the deal
✔ A leadership voice that gets listened to, not overlooked
✔ A coaching system that drives culture, capability, and commercial results
✔ A thought leadership brand that opens doors
✔ A 90-day roadmap to continue momentum post-program
✔ A personal operating system that matches the impact you’re already creating
Proof This Approach Works
💬 John Lawrence, National Sales Manager – Secured a $1.7M deal by using two questions from our coaching framework to revive a lost client and open national retail expansion opportunities.
💬 Jeff Naylor, APAC Managing Director – Quadrupled webinar sign-ups, paving the way to buy out his co-partner and expand his business.
💬 Brendan Eggins, Regional Sales Manager – Increased productivity by 20% after aligning his leadership role with our role clarity process.
💬 Sam Rowse, COO – Built a scalable sales framework that provided clarity, accountability, and consistency across his sales team.
👉 [Be the next success story- join the Accelerator today.]
Do You Fit Who This Was Built For?
This program is for Sales Leaders, Heads of Sales, Commercial VPs and emerging CSOs who are:
🟧 Coaching from instinct but need structure
🟧 Fixing problems instead of focussing on motivating, mentoring and mobilizing the team whilst multiplying their impact and marketing their expertise.
🟧 Leading with pressure, but wanting to lead with more influence instead
🟧 Ready to coach both the human and the deal
🟧 Looking to build systems and IP that commercialise their brand and elevate their team, and future..
Led By Bernadette McClelland
Global Keynote Speaker | Creator of The CoachSella™ and Revenue & Role Clarity System™
20+ years in commercial sales leadership
Former Tony Robbins Master Coach (APAC)
Mentor to Harvard MBA students and executives worldwide
Recognised by the U.S. Government as Top 1% of Global Sales Leaders
Proven record coaching leaders from burnout to Board roles, pipeline chaos to forecast precision, and under-acknowledgment to executive influence
This isn’t just theory.
This is the system I used to rebuild, reinvent, and scale — and now it’s yours.
Here's What You Get
1. High Impact Coaching, Mentoring and Experiential Learning Every Other Week:
Not just leadership tactics, but an experiential and completely new way to 'do the work' and lead.
2. Proven Supporting Frameworks:
Venn models, 2×2 Matrices, and Value Frameworks that make complex ideas simple for you to plug and play and implement in real time, collapsing time.
3. Live One-on-One Personal Coaching Calls With Bernadette Every Month (Optional):
Not just leadership tactics, but an experiential and completely new way to 'do the work' and lead.
4. Full Access To The Academy Programs for 12 Months:
No rush, access to all Sales Leadership Academy programs, continuous support.
5. WhatsApp Group for On-The-Go Micro Coaching:
Micro Coaching: Receive daily support, feedback, and coaching in our dedicated WhatsApp group, creating a community of growth and connection.
6. Canva Templates:
Customize and use our professional Canva templates, where appropriate, to create your own visually appealing frameworks and models to share with your team.
7. High Quality Collateral and Tools:
Workbook and Links to all Downloads, AI Prompts, Tools and Models to use in real time with your team.
Next Step...
Apply Now
Spots are limited by design.
This is not a course. It’s a cohort-based evolution — and it only works when the room is the right fit.
👇 Apply to join the Sales Leader of Influence Accelerator
Let’s build the kind of leadership that can’t be ignored.
FREQUENTLY ASKED QUESTIONS
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.
You will have access to the system for 12 months from the date you joined. During that time you will have access to all updates so that your learning experience is always current.
The system is not suited for those looking for quick, effortless success. Each of our programs demand our clients ‘do the work’. It requires focus and consistent effort to apply the knowledge and achieve significant results. These are NOT information sessions. These are transformational experiences.
Our program stands out because it focuses on strategic, results-oriented frameworks rather than outdated digital marketing tactics. We help you deepen your conversations by co-creating wisdom driven, insights based, story focussed dialogues with your buyers and clients positioning you as respected industry resources.
Yes, absolutely. We have a private WhatsApp Group where you can ask questions and get support from others. This is a place where I offer micro coaching on a daily basis and share updates or information that you need to know.
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.